The ‘42 Rules of Marketing’ is a compilation of ideas, theories, and practical approaches I have been collecting over the years. The idea was to create a series of helpful reminders; things that marketers know we should do, but don't always have the time or patience to do.
As you read through the rules, I ask that you don't take them literally. They are interesting stories, anecdotes and observations. Keep the book on your desk as it is intended as an "entertaining antidote" to long, boring conference calls. Don't read the rules in order, but flip through them until something strikes you. If it sparks an idea, then I've done what I set out to do.
Feel free to pass the rules along to anyone you think might benefit from a friendly little reminder. Use them to start a discussion about what other people think the rules should be. After all, these are my rules. What are yours?
For more details please klik HERE (108 pages in pdf)
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