There is no doubt about it – the Internet has changed the world we live in. Never before has it been so easy to access information, communicate with people all over the globe and share articles, videos, photos and all manner of media.
The Internet has led to an increasingly connected environment, and the growth of Internet usage has resulted in declining distribution of traditional media: television, radio, newspapers and magazines. Marketing in this connected environment and using that connectivity to market is eMarketing.
eMarketing embraces a wide range of strategies, but what underpins successful eMarketing is a user-centric and cohesive approach to these strategies. While the Internet and the World Wide Web have enabled what we call New Media, the theories that lead to the development of the Internet were being developed from the 1950s.
eMarketing the essential guide to online marketing/by:Rob Stokes(Author).
eMarketing: the essential guide to online marketing is a one-stop resource to kick start your eMarketing career, or to give it a much needed boost.
It features the tools and tactics essential to search engine optimisation, pay per click advertising, social media, viral marketing, conversion optimisation, online reputation management and more! eMarketing: the essential guide to online marketing comes from 10 years of practical experience in the world of eMarketing from a leading digital agency.
For more details please klik HERE (189 pages in pdf)
0 comments:
Post a Comment